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	<title>Comments on: Google Assumes 10% click fraud rate</title>
	<atom:link href="http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html/feed" rel="self" type="application/rss+xml" />
	<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html</link>
	<description>It's all in the luck of the dice</description>
	<pubDate>Fri, 21 Nov 2008 08:57:18 +0000</pubDate>
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		<title>By: Ramblings from the Marginalized &#187; If Google can't count how can I count on Google?</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-132638</link>
		<dc:creator>Ramblings from the Marginalized &#187; If Google can't count how can I count on Google?</dc:creator>
		<pubDate>Thu, 13 Sep 2007 09:54:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-132638</guid>
		<description>[...] wrote a few days ago about Google&#8217;s &#8220;10% of clicks are click fraud&#8221; in which Google admits that they just blindly discredit 10% of clicks because they assume [...]</description>
		<content:encoded><![CDATA[<p>[...] wrote a few days ago about Google&#8217;s &#8220;10% of clicks are click fraud&#8221; in which Google admits that they just blindly discredit 10% of clicks because they assume [...]</p>
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		<title>By: CPCcurmudgeon</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-130020</link>
		<dc:creator>CPCcurmudgeon</dc:creator>
		<pubDate>Thu, 06 Sep 2007 03:26:45 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-130020</guid>
		<description>Indeed, they cannot detect click fraud reliably.  So they just take 10% off the top.  Too bad they didn't just do this in the first place when AdWords was launched.  Why all the secrecy for something that was obvious to anyone who has an understanding of Internet architecture and protocols?

Actually, they are taking a financial hit, to the extent that they cannot bill for clicks that actually weren't fraudulent (or otherwise "invalid"), and for all the extra processing they do to try to determine this.

The advertisers who settled for the 0.5% payout got screwed.  Likewise, honest publishers who aren't click fraud victims are screwed.</description>
		<content:encoded><![CDATA[<p>Indeed, they cannot detect click fraud reliably.  So they just take 10% off the top.  Too bad they didn&#8217;t just do this in the first place when AdWords was launched.  Why all the secrecy for something that was obvious to anyone who has an understanding of Internet architecture and protocols?</p>
<p>Actually, they are taking a financial hit, to the extent that they cannot bill for clicks that actually weren&#8217;t fraudulent (or otherwise &#8220;invalid&#8221;), and for all the extra processing they do to try to determine this.</p>
<p>The advertisers who settled for the 0.5% payout got screwed.  Likewise, honest publishers who aren&#8217;t click fraud victims are screwed.</p>
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		<title>By: Sabrina's Money Matters</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-124772</link>
		<dc:creator>Sabrina's Money Matters</dc:creator>
		<pubDate>Mon, 27 Aug 2007 00:32:28 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-124772</guid>
		<description>Wonder if that's why I haven't made any money, wonder if the 10% they're dismissing on my site are the most lucrative links, my data never matches up to theirs either.  I've been considering finding a new source of income, since this one is nonexistent.</description>
		<content:encoded><![CDATA[<p>Wonder if that&#8217;s why I haven&#8217;t made any money, wonder if the 10% they&#8217;re dismissing on my site are the most lucrative links, my data never matches up to theirs either.  I&#8217;ve been considering finding a new source of income, since this one is nonexistent.</p>
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		<title>By: HMTKSteve</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-124664</link>
		<dc:creator>HMTKSteve</dc:creator>
		<pubDate>Sun, 26 Aug 2007 19:18:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-124664</guid>
		<description>I do not know about blogger but if you sign up for the paid side of mybloglog they can track that information for you.</description>
		<content:encoded><![CDATA[<p>I do not know about blogger but if you sign up for the paid side of mybloglog they can track that information for you.</p>
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		<title>By: Ty</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-124645</link>
		<dc:creator>Ty</dc:creator>
		<pubDate>Sun, 26 Aug 2007 18:01:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-124645</guid>
		<description>How do you track outgoing adsense clicks?  Can you do it from blogger.com?


Re:I track all outgoing clicks on this site and I know how many people leave via an AdSense link</description>
		<content:encoded><![CDATA[<p>How do you track outgoing adsense clicks?  Can you do it from blogger.com?</p>
<p>Re:I track all outgoing clicks on this site and I know how many people leave via an AdSense link</p>
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		<title>By: Week in Review and Around the Web 8/10-8/26 &#124; I've Tried That</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-124578</link>
		<dc:creator>Week in Review and Around the Web 8/10-8/26 &#124; I've Tried That</dc:creator>
		<pubDate>Sun, 26 Aug 2007 15:43:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-124578</guid>
		<description>[...] Do you rely on Adsense for blog income? Learn why you&#8217;re losing 10% of your earnings. [...]</description>
		<content:encoded><![CDATA[<p>[...] Do you rely on Adsense for blog income? Learn why you&#8217;re losing 10% of your earnings. [...]</p>
]]></content:encoded>
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		<title>By: HMTKSteve</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-122299</link>
		<dc:creator>HMTKSteve</dc:creator>
		<pubDate>Tue, 21 Aug 2007 14:43:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-122299</guid>
		<description>I'm sure they have no problem as well. However their reporting needs a lot of work. If you are suspected of having bogus clicks on your ads Google will never divulge any information about it to you. All you get is the canned "banned from AdSense" email.

The only way to prove Google is doing wrong would be to create an AdWords account and an AdSense account (completely on their own) and create a site running AdSense on which your AdWords campaign will run. Once you see your AdWords ads poppoing up on the site you have to click-fraud them like mad and see if the AdSense account gets banned.

If the account gets banned for bad clicks then you have to look at your AdWords account and see if you get reimburssed for all the bogus clicks you caused.

Anyone who did that would probably get banned from both services but it would be a good way to test Google on this issue.</description>
		<content:encoded><![CDATA[<p>I&#8217;m sure they have no problem as well. However their reporting needs a lot of work. If you are suspected of having bogus clicks on your ads Google will never divulge any information about it to you. All you get is the canned &#8220;banned from AdSense&#8221; email.</p>
<p>The only way to prove Google is doing wrong would be to create an AdWords account and an AdSense account (completely on their own) and create a site running AdSense on which your AdWords campaign will run. Once you see your AdWords ads poppoing up on the site you have to click-fraud them like mad and see if the AdSense account gets banned.</p>
<p>If the account gets banned for bad clicks then you have to look at your AdWords account and see if you get reimburssed for all the bogus clicks you caused.</p>
<p>Anyone who did that would probably get banned from both services but it would be a good way to test Google on this issue.</p>
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		<title>By: Manthem</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-122285</link>
		<dc:creator>Manthem</dc:creator>
		<pubDate>Tue, 21 Aug 2007 14:12:20 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-122285</guid>
		<description>I'm pretty sure Google has no problem tracking clicks.</description>
		<content:encoded><![CDATA[<p>I&#8217;m pretty sure Google has no problem tracking clicks.</p>
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		<title>By: Matt</title>
		<link>http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-122253</link>
		<dc:creator>Matt</dc:creator>
		<pubDate>Tue, 21 Aug 2007 12:01:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.hmtk.com/archives/google-assumes-10-click-fraud-rate.html#comment-122253</guid>
		<description>Yeah, that's a bunch of BS from Google.  I've always noticed our stat trackers are drastically different from Google.  I think you nailed it with the idea that they don't know the difference so they just slice 10% off.</description>
		<content:encoded><![CDATA[<p>Yeah, that&#8217;s a bunch of BS from Google.  I&#8217;ve always noticed our stat trackers are drastically different from Google.  I think you nailed it with the idea that they don&#8217;t know the difference so they just slice 10% off.</p>
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