Brain Age 1Nintendo's popular Brain Age game is popping up in some very unlikely places. Hair salons, RV shows and shopping malls may not be places where you would expect to find gamers kicking back with a DS in hand. You might instead expect to find the non-gamers of the world such as moms and grandparents in these places. Well the times they are a changing and Nintendo's new Brain Ageâ„¢ 2: More Training in Minutes a Day game for the DSâ„¢ is proving the point.

"Many different people are sampling and playing Brain Age 2: More Training in Minutes a Day, including some people you might not expect to be trying video games," says George Harrison, Nintendo of America's senior vice president of marketing and corporate communications. "The title draws people in with its engaging game play, so this summer we're giving all kinds of people a chance to energize and sharpen their brains while demonstrating that everyone's a gamer."

Brain Age 2: More Training in Minutes a Day contains a collection of 15 fun, challenging exercises to get users' brains pumping. Tasks in memory, math, reading and even music challenge users to complete them as quickly – and as accurately – as possible. Combined, global sales of Brain Age™: Train Your Brain in Minutes a Day and Brain Age 2: More Training in Minutes a Day already have topped 14 million and still are increasing. Between now and January, Nintendo will showcase Brain Age 2: More Training in Minutes a Day in a variety of expected – and some unexpected – locations:

  • A 50-City Mall Experience: Between now and Jan. 8, Brain Age 2 will be part of a 50-city nationwide mall game-play experience. Visitors can train their brains and check out all the latest Nintendo games. To find a location near you, visit the Nintendo Mall Tour website.

  • Alzheimer's Association Memory Walk Events: As part of this nationwide event to raise awareness and funds for Alzheimer's care, support and research, Nintendo is sponsoring booths at Memory Walk events in Chicago, Austin, New York, Washington and Los Angeles. Participants and visitors can sample Brain Age 2 and learn how to keep their minds active.

  • A Hair Salon (yes, a hair salon): In honor of National Self-Improvement Month, Nintendo has sent Nintendo DS systems and copies of Brain Age 2 to the new Nelson J Salon in Beverly Hills, Calif. During September, visitors to the salon will have the chance to freshen up the insides of their heads while stylists coif their tresses.

  • Nintendo Street Team Appearances: Members of the Nintendo Street Team will fan out across the country to show off Brain Age 2 at a variety of major landmarks and expanded-audience events like home shows and fitness expos, including the Atlanta Home Show (Sept. 28-30) and the Long Island Fall Home Show (Sept. 28-30).

Brain Age 2Brain Age 2: More Training in Minutes a Day is rated E for Everyone. For more information about Brain Age 2: More Training in Minutes a Day, visit BrainAge dot com.

You have to admit that it seems kind of funny to see a bunch of older folks sitting around playing games on a DS. Most gamers are assumed to be kids and young males in college. All that is changing. If Nintendo has proved one thing it is that gamers come in all shapes, sizes and ages. Unlike the "traditional" view of making your games for the hardcore gamer Nintendo has broken out of the box and instead follows the, "if you make it they will come" mantra.

Nintendo stock is doing super well right now and the Wii and DS are outselling all the other consoles on the market. Think about that for a minute. The DS, which has been out for several years, is still a top seller in the video game market! Add in the Wii that is still sold out in most sotres and it is clear that Nintendo knows what it is doing.