Ask Steve: How do I increase my blog’s readership?
I get asked this question a lot,
"Hey Steve, I'm a new blogger and I just can't seem to get any traction. How do you get readers to come to your blog? I'm not looking for thousands of hits a day but I would like more than 10!"
Getting people to come to your blog is not as easy as dropping some links. There are a few things you need to do first:
Write some content
Without something for readers to read you can not build a community around your blog. Pick something that appeals to you and start writing. When I started out (you can check my awesome archives) I began writing about things I knew about. I then began writing about some things that interested me. As I found my comfort zone I narrowed down what I wrote about. I now have over 300 posts on this blog. There is some good reading there!
Once you have some content for people to read you can then begin to get the word out. In the blogging world one of the best ways to get the word out about your blog is by going to other blogs.
Join other blog communities
If you can find an active blog, that covers topics similar to your own, you should become a part of that blog's community. Leave some comments. Leave feedback for the blog owner. Just a few comments a week, if they are interesting and on topic, can quickly turn into traffic for your blog.
I have found countless blogs by following a link on a well written comment.
MyBlogLog
Although MyBlogLog is a blog community it is also so much more. Some people do not feel comfortable leaving a comment on a blog but, with MyBlogLog, they can leave their mark on a blog. Just like comments, if I see a MyBlogLog avatar show up on my site often enough I will get curious and check them out. If their blog is interesting I will read it. If it is very good I will link to it.
Links
Nothing gets another bloggers attention like a link. Since most bloggers use the Technorati service they will know when you link to them. Upon seeing this link they will check out your blog to see what you said about them (yes, all bloggers are narcissistic). If your post is good and the rest of your blog is also good they may repay the kindness with a backlink. Once they post the backlink some of their readers will check out your blog. If they like what they see they will stay.
RSS
Nothing says, "look here for fresh content" like an RSS feed. There are many blogs that I read sporadicly because the owner does not post very often. These are blogs that I save the RSS feed for in a live bookmark. When I'm checking on what to read I check their feed for new material, if I find new material I load up their page! If they did not have an RSS feed I would forget they even existed.
Conclusion
The key to building your blog's community is to become a part of the greater community of bloggers that already exists. Before I forget, ignore your server stats. They can be very depressing when you are starting out. Don't try chasing the social book marking sites either, nothing screams spammer more than seeing multiple submissions to a website from the same person.
If you have any comments or questions you would like answered please leave them in the comment section of this post.










Good explanation Steve, couldnt say it better :)
Are you in stealth mode? I don’t see your avatar in the mybloglog widget.
I think the obvious answer is to hit the front page of Digg 4 times in 1 week!
Oh and Steve, please read my latest post: http://www.ryanjparker.net/fixing-the-tab-index-with-brians-threaded-comments/
I would appreciate it if you made this fix. 8)
4 times? Are you speaking from experience?
That’s how many times ShoeMoney got to the front page of Digg last week.
Is that better?
That’s perfect!
Why are you not replying in the proper thread? You some sort of n00b or something?
Yeah I realized after the fact I didn’t bother using the plugin.
Hey Steve,
Found your site through JohnChow.com so I guess joining other blogging communities does work. Anyway, I like what I see here, keep up the good work.
See, joining other communities and becoming an active participant does pay off!
More so a plug than anything, but I started my own personal blog at Manthem.net and I plan on using a lot of the information posted here to help me start out. Thanks again.
A plug is fine as long as you are honest about it. I always look at the sites of my top commentators and MyBlogLog members when putting together speed link articles.
That’s a great list Steve! I am doing most of your suggestions but there were a few that I wasn’t! Thanks!!
I’m just trying to help out!
Steve, I agree with you on MBL.. I just have to use it everyday now :)
Not too much with RSS though, I still like to go to the actual site to show my support.
I see RSS as being useful in that a reader can create a live bookmark to find out when you have new content.
Great advice. I need to get an RSS feed. :D
Steve, I couldn’t agree with you more regarding the MyBlogLog comment section. It’s very useful and entices other to communicate more often — public or private. Go Army!
Excellent advice. It takes time to write lots of content but it’s the secret of a succesful blog.
It’s taken me almost a year to get this blog to where it is now. I’ve only recently pushed passed a steady 2K+ page views per day.