Comments on: The Digg Effect, part 3: what does it do to your advertising revenue? http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html It's all in the luck of the dice Fri, 19 Mar 2010 20:35:33 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Die einzige Kennzahl, die wirklich zählt - Kein Coder http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-603858 Die einzige Kennzahl, die wirklich zählt - Kein Coder Thu, 29 May 2008 10:01:00 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-603858 [...] zählt, ist also nicht die Quantität der User - tatsächlich haben einige Blogger in den Staaten haben beispielsweise erfahren, daß besonders viele User, etwa durch Digg, in der [...] [...] zählt, ist also nicht die Quantität der User – tatsächlich haben einige Blogger in den Staaten haben beispielsweise erfahren, daß besonders viele User, etwa durch Digg, in der [...]

]]> By: Heaven Nose http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-142 Heaven Nose Mon, 20 Nov 2006 21:34:23 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-142 Well, I'm a digger but I'm gonna click for ya! Well, I’m a digger but I’m gonna click for ya!

]]> By: Ramblings from the Marginalized http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-91 Ramblings from the Marginalized Fri, 29 Sep 2006 19:56:29 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-91 I recently posted a link back to my blog on both Digg and Netscape to see what would happen. The results were not as shocking as you might think... until you factor in StumbleUpon! The entry I linked to with both news aggregators was The Three Letters. I recently posted a link back to my blog on both Digg and Netscape to see what would happen. The results were not as shocking as you might think… until you factor in StumbleUpon!

The entry I linked to with both news aggregators was The Three Letters.

]]> By: Business And Internet Marketing http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-85 Business And Internet Marketing Mon, 25 Sep 2006 22:56:47 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-85 Marginalized posted this very interesting look at The Digg Effect. Check out the short exerpt below and click continue reading to see the whole thing. I recently had a blog entry hit the front page on Digg. “But, how can all that traffic hurt,&#8... Marginalized posted this very interesting look at The Digg Effect. Check out the short exerpt below and click continue reading to see the whole thing.
I recently had a blog entry hit the front page on Digg. “But, how can all that traffic hurt,…

]]> By: sky 2k4 http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-79 sky 2k4 Sun, 17 Sep 2006 22:22:55 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-79 Henestly I think its a ploy.Ide be like oh crap..and oh well.. we all love the #'s game and the thought of getting that many hit....him nice With no complaint! thanks Henestly I think its a ploy.Ide be like oh crap..and oh well..
we all love the #’s game and the thought of getting that many hit….him nice With no complaint!
thanks

]]> By: JC http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-78 JC Sun, 17 Sep 2006 10:01:23 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-78 *"Another day I had 12K impressions but only 45 clicks. This resulted in about $0.12 in revenue."* Maybe I am reading that wrong, but that translates to an average of $.0026 per click (or 1/4th of a cent). Google's minimum bid on AdWords, if I recall correctly, is $.05. While no one knows how much Google shares with publishers, it is doubtful that it would be that small of a percentage for any ad. I wonder if this means your site is showing a lot of PSAs. That would contribute to the low earnings. As others have also said in this post, your ad placement isn't great, and I personally wouldn't except high CTRs... plus, links on Digg do have other effects. And at least one person in your comments has reported seeing an opposite effect from being dugg. *”Another day I had 12K impressions but only 45 clicks. This resulted in about $0.12 in revenue.”*

Maybe I am reading that wrong, but that translates to an average of $.0026 per click (or 1/4th of a cent). Google’s minimum bid on AdWords, if I recall correctly, is $.05. While no one knows how much Google shares with publishers, it is doubtful that it would be that small of a percentage for any ad. I wonder if this means your site is showing a lot of PSAs. That would contribute to the low earnings.

As others have also said in this post, your ad placement isn’t great, and I personally wouldn’t except high CTRs… plus, links on Digg do have other effects. And at least one person in your comments has reported seeing an opposite effect from being dugg.

]]> By: Paul Nicholls http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-76 Paul Nicholls Sat, 16 Sep 2006 13:09:36 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-76 As some of the other commenters have said, the placement isn't good - at 1440 x 900 I can read this entire article, and only see the first advert in the bottom right corner. The ad quality is terrible too, but you can chalk that up to adsense spam on this subject. Richard's idea sounds good, but I'd definitely play with placement and topic first. As some of the other commenters have said, the placement isn’t good – at 1440 x 900 I can read this entire article, and only see the first advert in the bottom right corner.

The ad quality is terrible too, but you can chalk that up to adsense spam on this subject.

Richard’s idea sounds good, but I’d definitely play with placement and topic first.

]]> By: James http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-75 James Sat, 16 Sep 2006 12:11:00 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-75 "Digg users are techies"??? hahaha I'm surprised half of them manage to turn their computers on. “Digg users are techies”??? hahaha I’m surprised half of them manage to turn their computers on.

]]> By: Jenn http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-74 Jenn Sat, 16 Sep 2006 09:51:29 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-74 Interesting take on it, I think most users probably digg their own blogs to get that ad traffic but this surely puts it in place. BTW the reason why Digg users have a low ad click rate is because Digg users are more tech savvy and the majority are blocking ads, while others have trained their eyes to ignore the ads. Contextual advertising is no longer viable, and as such its time to move back to image ads. And a joke for you (since you were talking about the joke entry anyways): Q) What do you call cheese that's not yours? A)Nacho Cheese (not-chor Cheese). [corny joke] Interesting take on it, I think most users probably digg their own blogs to get that ad traffic but this surely puts it in place.

BTW the reason why Digg users have a low ad click rate is because Digg users are more tech savvy and the majority are blocking ads, while others have trained their eyes to ignore the ads. Contextual advertising is no longer viable, and as such its time to move back to image ads.

And a joke for you (since you were talking about the joke entry anyways):

Q) What do you call cheese that’s not yours?

A)Nacho Cheese (not-chor Cheese). [corny joke]

]]> By: Richard http://www.hmtk.com/archives/37-the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue.html/comment-page-1#comment-73 Richard Sat, 16 Sep 2006 09:15:15 +0000 http://www.hmtk.com/the-digg-effect-part-3-what-does-it-do-to-your-advertising-revenue/#comment-73 Use PHP to hide the ads if the referrer is Digg. Use PHP to hide the ads if the referrer is Digg.

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